Proof of this is the fact that business conducted by multinational firms has grown by 15% compared to a 4.5% domestic growth rate. New technology has contributed and will continue to contribute to this growth, as companies can contact current or potential clients anywhere in the world.

Telemarketing Procedure
One method of contacting potential clients through telemarketing is through a customer service representative making outbound calls, or by an automated telemarketing system. Both methods are effective, although human contact is always the best choice.

Telemarketing is done from a call-center or from a person's home office. Furthermore, he can work as an employee or under independent contractor's status. Generally, he may receive a list of names and the contact information.

Effective telemarketing involves contacting the person two or more times. The initial contact is with the intent of identifying the person's needs. The second call or series of calls are meant to motivate the person to action; normally that would involve purchasing a product or service.

You may be wondering how these contacts are obtained. There are many ways to acquire leads. Depending on the kind of business, some companies may already have the names in their database. They may be customers that made purchases from them in the past. A company will contact previous customers to promote new services or to regain their business. Others may have requested product or service information from the company. Moreover, other methods of obtaining leads are to purchase them from other companies' databases, from a directory, or from a public list.